In the mass market, allowing consumers to choose their blush shade is essential. However, the need for a clear cover means that there is not enough space for including a mirror and an applicator in the compact. Thus, Albéa has created Reveal, which the company says is the first all-in-one compact that allows consumers to pick out the shade of their choice thanks to a wide clear cover through which the formula can be seen; use a sizable brush with natural or synthetic bristles that fits perfectly beside the portion cup; and use a large mirror in a size adapted for optimal blush application. The secret is a patented concept that makes opening the compact fluid and natural for consumers. It is also easy and convenient to grip with its wide opening angle. Albéa offers many options for decorating and customizing this compact, and is able to adapt the concept for use with eye and complexion makeup to create a complementary range. The concept may be of special interest to luxury brands.

More info: www.albea-group.com